In 2011, we launched the first-ever Environmental Profit & Loss Account and now we have a tool to integrate the impact of our business on nature into our accounting and decision-making processes.


PUMA is one of the world's leading sportlifestyle companies that designs and develops footwear, apparel and accessories.

PUMA commissioned Trucost to assist in developing the Environmental Profit and Loss Account (EP&L) as a result of its unrivalled experience and skills in value chain Environmental Key Performance Indicator (EKPI) analysis and environmental externalities.

While the corporate EP&L provided PUMA with a strategic tool to measure and start to better manage environmental impacts across its operations and supply chain, and up to the point when its products are sold, the extension of the product E P&L analysis takes it one step farther. It assesses the environmental impacts of a product at each stage of the product life cycle - from the generation of raw materials and production processes, all the way to the consumer phase when the owner uses, washes, dries, irons and disposes of the product.

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Corporate reporting breakthrough with initial results from PUMA Environmental Profit and Loss Account

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PUMA's Environmental Profit and Loss Account

New PUMA shoe and t-shirt impact the environment by a third less than conventional products